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Marketing strategy analysis for bestdeals.com

Nejc G.
Nejc G.Feb 6, 2026

Analyze bestdeals.com. We want a detailed marketing plan and knowledge on how to position ourselves in the market. We are prepared to invest 15k$ per month on gorwth marketing strategies. The idea of the projcet is to list only the best deals, for now we only list deals from amazon.com.

Key Insight

What the data reveals

Traffic baseline confirms early-stage site profile: artificially boosted by ended Facebook campaign, now at organic baseline of 100-150 daily users.

Critical measurement gap: zero conversion/affiliate tracking means $15K/month investment has no ROI measurement framework. Must implement conversion tracking BEFORE spending marketing budget.

Discovered by Traffic Analyst

Sources & Tools

Google Analytics
Search Console
Google Search
Google Ads
Ahrefs
Firecrawl

Documents

Resources

8 sites
bestdeals.com
deals.com
amazon.com
bensbargains.com
reddit.com
thekrazycouponlady.com
quora.com
realsimple.com

Visual Evidence

bestdeals-homepage-desktop

bestdeals-homepage-desktop

bestdeals-mobile-homepage

bestdeals-mobile-homepage

bestdeals-mobile-dealpage

bestdeals-mobile-dealpage

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The rise and fall of Arc browser

Uros Gazvoda
Uros GazvodaJan 31, 2026

The rise and fall of Arc browser. In depth analysis. Whats next? What was the market share at its peak?

Key Insight

What the data reveals

Arc built DR 79 authority primarily through PR and earned media (Apple, NYT, Forbes, Wikipedia links) rather than traditional SEO content.

Their organic strategy is purely brand capture - 98 of top 100 keywords are branded variations. They deliberately avoided competing for category terms like 'best browser' where review sites dominate. This is a product-led growth model where brand awareness created elsewhere (PR, word-of-mouth) gets captured via search.

Discovered by SEO Analyst

Sources & Tools

Ahrefs
Firecrawl
Hyperbrowser

Documents

Resources

8 sites
arc.net
google.com
youtube.com
apple.com
wikipedia.org
github.com
spotify.com
reddit.com
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uBlock Origin vs other ad blockers comparison

Uros Gazvoda
Uros GazvodaJan 25, 2026

Ublock Origin vs. other ad blockers what's the difference?

Key Insight

What the data reveals

uBlock Origin's core differentiator is philosophical: it refuses all money (even donations) and all 'acceptable ads' programs.

This purity translates to performance—no whitelisted ads means more blocking, and the codebase is optimized for efficiency rather than monetization features.

Sources & Tools

Firecrawl

Documents

Resources

1 site
whotracks.me
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Search traffic analysis of hospitality booking platforms

Uros Gazvoda
Uros GazvodaJan 24, 2026

Airbnb, Booking.com, Hotels.com-who's winning search traffic, what pages are they winning it with, and what does that tell us about their strategy?

Key Insight

What the data reveals

Booking.com dominates organic with 5-6x more traffic than competitors despite similar DR.

This comes from keyword breadth (4.3M vs 416K) not authority. Airbnb wins through brand search capture (6.2M from brand queries alone). Hotels.com owns the high-intent 'hotels near me' query that competitors haven't captured.

Discovered by SEO Analyst

Sources & Tools

Ahrefs
Hyperbrowser
Firecrawl

Documents

Resources

8 sites
booking.com
airbnb.com
hotels.com
careers.airbnb.com
cruises.booking.com
admin.booking.com
finding-booking.com
airbnb.org

Visual Evidence

booking-hero

booking-hero

airbnb-homepage-hero

airbnb-homepage-hero

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