Revenue Intelligence
Revenue Analyst
Connects your payment data to advertising spend. MRR trends, churn signals, and true CAC. Not vanity metrics.
The Revenue Analyst has read/write access to Stripe and Google Ads. It can query billing data, identify at-risk customers, issue refunds, and adjust ad campaigns based on actual revenue outcomes.
MRR
Churn
LTV
How it works
Follow the money
Revenue questions need revenue data. Not guesses.
The Revenue Analyst queries the source.
The Money Trail
Where does revenue come from?
Not just totals. The actual breakdown. Which customers, tiers, and cohorts drive your MRR? Where's the concentration risk?
Where does revenue actually come from?
The Churn Signal
Who's about to leave?
Payment failures, usage drops, login patterns. Identify at-risk customers before they cancel, when you can still save them.
17 accounts showing warning signs
The LTV Calculation
What's a customer worth?
Lifetime value by segment, acquisition channel, and cohort. Not averages. The specific numbers that drive decisions.
Querying Stripe MRR...
The CAC Connection
Is ad spend profitable?
Connect Google Ads spend to actual Stripe revenue. True ROI by campaign, not vanity metrics.
Key Insight
Enterprise customers from Google Ads have 3.2x higher LTV than organic
LTV by Acquisition Channel
$47 CAC yields $2,847 LTV. Increase enterprise ad budget by 40%.
Sound familiar?
Questions about money
These used to require exporting CSVs and building spreadsheets. Now they take one question.
“Why did our MRR drop last week?”
Enterprise segment churned 3 customers
$12K MRR lost. All had payment failures before canceling.
“Which customers are at risk of churning?”
17 accounts showing warning patterns
Payment failures + reduced usage = $24K at risk this month
“What's our true CAC by channel?”
Google Ads: $47 | Organic: $12 | Referral: $8
But Google Ads customers have 3x higher LTV. Still worth it.
Capabilities
What Revenue Analyst can do
Full Stripe and Google Ads access. Read and write.
Full access
Stripe read + write
Query subscriptions, invoices, and customers. Issue refunds, apply credits, modify plans.
Multi-tenant
Multiple Stripe projects
Analyze revenue across all your apps from one question.
SaaS Pro
$89K
Widget Co
$34K
API Hub
$12K
Actions
Write access
Apply credits, adjust ad campaigns, take action on insights.
Analysis
Cohort retention
Track how each cohort retains over time. Spot degradation early.
Integrations
Connected data sources
Revenue Analyst cross-references these sources for compound intelligence.
Ready to ask?
Stop guessing about revenue
Connect your Stripe and Google Ads. Ask your first revenue question.
Get started